In this article we will discuss this highly seasonal business type depending on the area of the country you are in.
There are a few questions we will cover but in general, if your business is struggling read on!
Who are landscaping companies?
A landscaping company is a company that does usually outside work which is time consuming, manual hard labor that works hard to get a home owner’s work done in a timely manner to beautify their outside space. Things like tree removal, snow removal, landscapers, and many more! All of which should be marketing online otherwise you won’t be found and or get any new clients. The saying is, if your business isn’t growing, it’s slowly dying and so you have to continuously fill this funnel with new leads. You might be a company that focuses on residential home owners, businesses or both. The seasonality of landscaping companies can vary a lot based on where your company is located but we can help you navigate the shifting search volumes, market needs in your area to create a marketing plan based on your company needs.
There are around 660,000 landscaping companies around the country from the National Association of Landscaping Professionals. This means your company has a LOT of competition out there, but still can vary and we can help you stand out from the competition.
What are the needs of marketing a landscaping company?
This can vary wildly as it depends on your services, budget but in general if you can reserve say 10% of your profit to marketing efforts that’s a good start. Then we need to focus on your main profitable service and your website. This is where we can help you as there are new options like Local Service Ads which is a pay per lead program that you highly probable qualify for, just takes time to get through the set up and we can consult you on this program, just reach out if you need help. Depending on your geo location, each landscaping company will have slightly different services they offer to businesses and home owners. Also one needs to consider the main services you want to market online as those most profitable services should be some of the ones you want to focus on. Sometimes there isn’t enough search volume or market needs for your main service but you still need leads so it might make sense to market to larger volume market needs to gain leads then cross sell from there. There are many paths to successful marketing online, but we are here to help you navigate the complex journeys based on your location in the country.
Where are the places a marketing company should market?
This can vary by location because of a few factors. Some states have market places in the micromarketing landscape where they can start to make their own footprint online but ideally you want to start with your website and then expand your digital footprint from there to expand your reach as today, the user journey usually isn’t one click to directly convert. It used to be a long time ago the direct attribution of a lead could be tracked to one click to convert but today, people search and jump from platform or website to website to check you out. They want to know if you’re legit, what others say about your company and or if you are a right fit for their needs, pricing and more! They might go from your website, to your Facebook page, to your Google my Business listing but the good news is we can show you how these interactions work and help you see the user journey along the way to gaining new leads. Some tips to start this would be to make sure you have as many profiles on your digitalfootprint out there like Facebook, Google my business, local service ads, Google ads, review websites and more. Keep in mind you dont want to fragment your options too much as you should work smarter not harder but ideally you need to cast a wide net to get the most fish possible online.
When should a landscaping company consider marketing online?
Again, starting with budget, as it takes money to make money and time is also money. Online digital marketing takes time such as SEO, its a marathon not a sprint, but if you need a light switch for traffic and leads then perhaps PPC might be an option for your business.
As mentioned above, Local Service ads is a great option for any landscaping business to get instant exposure and leads so if you are new to this program you for sure should check it out or contact us for assistance on getting it started. If you are already marketing online, but notice any dramatic shift in your traffic, leads then it might be time to reach out for some help but in general an audit on your online digital marketing efforts is a good place to start. We can guide you on this process but reach out for a quick contact and we can start working on this to help your company today.
Why should a landscaping company consider marketing online?
As mentioned above, if your not growing, your slowly dying. So any business that is struggling to gain traction online in impressions, clicks, leads should start right away to find a solution to get them found online. There are many reasons that one might not be found or pushed down on the search engines but the first start would be to reach out to a digital marketing company like us to get an understanding as to the why, then we can make a proposal to get you back on track or started if you just launched your company. Where were located in Salt Lake City, we have many companies that are highly seasonal, in addition to many companies to choose from your competition should be highly considered and luckily, we are adaptive in helping companies understand how to stand out from their competition to gain new leads, stand out and be found online with your advertising efforts.
In summary if you are just starting out in your landscaping company venture, or expanding and need some additional support, PositiveDigitalFootprint.com is here for you! Give us a quick contact and we can get you started on the right path to successful online marketing your business.