If you are asking this question you are ready to start climbing a mountain called Google.
In this article we will discuss the answer to this questions.
To begin, there is no one size fits all businesses. This is because of micro factors like geo specific vernacular, economic factors and to name a few. We have done marketing for many franchises and the main thing some of the owners ask is,”Why is Bob over there that has my same website template doing better than our location which is almost next door to ours?”.
Well here are a few answers and ways to advertise you business on Google that hopefully help you understand more of what we can do and answers to your questions.
Who should advertise their business online?
Well the simple answer is everyone who wants to be found for the products or services they offer. Ever wonder, “Why is no one clicking on my ads, or I have a website but no traffic and I don’t understand why?” Well a few reasons come to mind such as perhaps you need a PPC audit if your ads are sub par, or your website needs some SEO services to get it found online. There are a plethora of reasons as to why a website might not be found online. The first step would be to reach out to an expert on digital marketing like us, so we can scope your business needs, audit them, make a proposal and discuss options as there is no straight forward one size meets all answer to this but we are in it together to help you succeed.
What parts of my business should I advertise online?
Depending on your budget but usually the main products or services that you want to be found for when users are searching online so you show up to be one of the choices a user can make.
Ideally, you should work on the services that are most core and or profitable to your company so you get those going first and foremost. From there, analogies of those service phrases start to also show up with things like SEO as its not just one keyword that a website will start to rank for overtime, but many. Some third party tools and even Google tools won’t always show you all the data if their thresholds aren’t meet with traffic, but rest assured over time for SEO it does take time to be found but once you are the usual progression is impressions lead to clicks, clicks lead to conversions.
Where should you advertise your business online?
Depends on your business type, some ecommerce businesses should focus not only on their main website, but also on the other platforms they might be offering their products like Amazon.
If your a service related business, Google is the main search engine still based on user statistics from Globalstatscounter they still hold around 90% market share. The other search engines algorithms are usually a bit behind how to be found online so once you are found on Google, other search engines usually will start to pick up your content as well.
If your considering Paid Search Marketing, there are separate ads platforms for Google vs Microsoft or Bing. Yahoo also is a partner with Microsoft, Bing so when marketing on there, you will also have expose on Yahoo.
When should you advertise your business online?
This is a great question as you can’t just throw all your money at marketing and expect overnight results. However, In general, if you can allocate around 10% of profitability to marketing efforts is in general a good number. Remember, this is a business expense and can be written off in your business taxes at the end of the year. Once you have your budget, the where piece becomes more important to figure out your core audiences, where they are online and the best places to target and engage them with your brand becomes more important. Also consider the point about “what parts to advertise” Above as this is where you will want to start. Its more straight forward if you only have one core service or product but depends on your business model and website so many things need to be considered in the scope of work starting with your website.
Why should you advertise your business online?
Any business that wants to be found by the masses should ideally do some marketing online. I created this business name with the idea that every business online creates a digital footprint and it should be one description you think about as every place online creates a footprint for your business. Ideally it should be all good or positive but sometimes that isn’t the case and in which case a business might need reputation management for anything negative online to find a solution for this. We can help mitigate anything like that so reach out if any of the above is you!
If you are struggling to navigate the online digital marketing landscape, give us a call or contact us as we can help you even with just consulting but ideally we will help you understand how it works along the way as providing services for your company.
In summary, there are a multitude of things any company needs to consider when starting the digital marketing advertising journey and PositiveDigitalFootprint.com is here to support your efforts with expertise in many fields and ultimately we are in this together as we all want to rank on Google and or have successful PPC campaigns but the first step is to reach out and find out what we can help you with in your marketing efforts today!