Results speak louder than words!

In this article we will highlight how we worked with Airskirts.com PPC and SEO to help them achieve their goals. 

The goal: Increase this niche brand and products online via PPC and SEO for driving sales and revenue. 

The real life scenario:

I happened to generate this lead, nurture it, audit it from PPC and SEO sides and we pitched them to come aboard the agency I was working for at the time working as the polymath of digital marketing. They had a small digital footprint on both channels and the pitch was a small starter SEO package around $1,500 per month and 10% ad spend management to start. 

They had the owner trying to run the ads himself and Jim, was very sharp as a programming background, just wasn’t very savvy at the time with how Google ads and SEO worked which is fine.

The Plan:

1. Restructuring campaigns to be defined by search, shopping and display remarketing to start with. 
2. Technical analysis on the website showed several important needs, site speed, backlinks, content onsite. 
3. Onsite two fold benefit of content creation for PPC and SEO to increase relevancy since Google needs to know what is this product its looking at. 
4. We started outreach link building, content creation for blogging and implemented our PPC campaigns with full ROAS tracking that Jim himself was able to implement the code we shared for his website to set up which is rare for an owner operator but refreshing to have a savvy helper to assist on implementing the code as he was eager to help in anyway shape or form. 

The results:

Over the next few months of optimizing the categories, product titles, content on page, off page and improving the website speed not only did he see increased rankings, impressions, clicks and revenue! We ended up generating 2.5Mil revenue in 2021 for a first-year SEO, PPC client. eCommerce.

Summary: If your business isn’t being found on Google easily, products click through rates and conversion rates aren’t as good as they should be, you might need some assistance from a digital marketing agency like us. We are omnichannel in thinking, strategic and agile along with being technical savvy we can enable your business to grow and achieve goals you couldn’t ever think of being possible. A little help goes a long long way! Starting from zero doesn’t mean it will take you more than a year to see results, you too can compete with the competition out there, just need to start somewhere to get it going.