Thinking About Hiring a Marketing Agency? Here’s What You Need to Know—And Why PositiveDigitalFootprint.com Might Be the Right Fit

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Hiring a digital marketing agency is a big step. Whether you’re launching a brand, scaling your eCommerce business, or trying to break into a new market, you want a team that can deliver results—and one that feels like a true extension of your company.

As a business owner exploring my options, I had dozens of questions. Can they handle my industry? Will I actually get a return on investment? Are they just going to sell me on buzzwords, or will they build a strategy that works?

In this article, I’ll walk you through the 10 most common questions people ask when looking for a digital marketing agency—and show you how PositiveDigitalFootprint.com stands out as a modern, AI-powered, results-driven partner.

1. What Services Do They Offer?

At Positive Digital Footprint, you get more than just ads or SEO—you get a full-service marketing strategy tailored to your business goals.

✅ Core Services:

Whether you need a complete digital strategy or just support in one key area, their Utah-based team knows how to blend human creativity with AI precision.

2. How Much Does It Cost?

Let’s be real: price matters. But so does value.

At Positive Digital Footprint, you’re not paying for fluff—you’re investing in a performance-driven team that ties every dollar spent to measurable outcomes.

💵 Transparent Pricing Options:

  • Flat monthly retainers for ongoing management
  • Performance-based pricing for certain eCommerce and lead gen clients
  • Custom plans based on your size, goals, and industry
  • No hidden fees—you get a clear scope and contract

They’ll work with your budget to find the right service tier, whether you’re a local plumber or a national SaaS brand.

3. What Kind of Results Have They Delivered?

PositiveDigitalFootprint.com backs up its services with real case studies, client testimonials, and hard data. They’ve driven:

  • 2x–5x return on ad spend (ROAS) for eCommerce brands
  • 300% increase in local service leads
  • Page 1 Google rankings for legal, healthcare, and home services
  • Reduction in CPL by over 40% with AI-optimized campaigns

Their Results & Case Studies page includes in-depth breakdowns, including:

  • A roofing company that doubled qualified leads within 90 days
  • An eCommerce brand that scaled from $15K/month to $85K/month in online sales
  • A healthcare provider that ranked #1 locally on Google Maps within 6 months

No vague “we increased traffic” claims here—just numbers that speak for themselves.

4. Do They Have Experience in My Industry?

Yes—and they likely have experience with your competitors, too.

Positive Digital Footprint serves a diverse portfolio of clients across sectors, including:

This breadth means they understand the specific challenges, sales cycles, and compliance needs of each industry.

Plus, they bring industry-specific benchmarks to help you outperform your peers.

5. Who Will I Be Working With?

Unlike many large, outsourced agencies, Positive Digital Footprint is hands-on and personal.

🤝 What You Can Expect:

  • A dedicated account strategist
  • Access to PPC and SEO specialists
  • Monthly or biweekly performance reviews
  • Direct communication—no gatekeeping or middlemen

You’re never just “a client number.” The team becomes part of your team—strategizing, optimizing, and pushing your business forward.

6. What Tools or Platforms Do They Use?

PositiveDigitalFootprint.com is built on cutting-edge platforms and analytics, ensuring your campaigns run smarter—not harder.

⚙️ Certified & Powered By:

  • Google Ads (Certified Partner)
  • Microsoft Ads (Certified Partner)
  • Google Tag Manager (Advanced Setup)
  • GA4, Looker Studio, and Server-Side Tracking
  • ChatGPT & AI tools for creative testing and automation
  • SEMrush, Ahrefs, and Screaming Frog for SEO
  • Meta Business Manager for retargeting and branding

Their AI integrations allow for ad copy testing, audience segmentation, and predictive analytics—helping small and mid-sized businesses compete with enterprise-level efficiency.

7. How Long Before I See Results?

This depends on your channel, budget, and competition—but Positive Digital Footprint is honest and realistic about timelines.

📆 General Guidelines:

  • Google Ads / PPC: Expect qualified leads or purchases within 2–6 weeks
  • SEO: Initial movement in 3 months, major results in 6–12 months
  • Local SEO / Maps Rankings: Often significant within 2–3 months
  • CRO & Landing Pages: Quick wins possible within the first 30 days

They won’t promise overnight miracles. But they will set clear expectations, track progress, and pivot when necessary.

8. How Do They Communicate and Report?

Transparency is one of Positive Digital Footprint’s strongest traits.

📊 You’ll Receive:

  • Custom dashboards with real-time performance data
  • Monthly summary reports with insights and recommendations
  • Quarterly strategy calls (or more frequent, if preferred)
  • Clear KPIs, timelines, and goals set from day one

You’re never left wondering what’s happening with your campaigns. If something’s underperforming, they tell you—and fix it.

9. How Do They Build a Strategy for My Business?

This isn’t a one-size-fits-all agency. Strategy at PositiveDigitalFootprint.com starts with research, listening, and custom design.

🧠 Their Process:

  1. Initial Discovery Call – You share goals, challenges, and existing marketing.
  2. In-Depth Audit – They examine your site, ads, funnel, analytics, and competitors.
  3. Proposal & Game Plan – You receive a clear, actionable strategy, not a boilerplate pitch.
  4. Launch & Test – Campaigns go live, and data begins flowing in.
  5. Refine & Optimize – Nothing is set and forget. They test, analyze, and scale.

Whether you’re just starting or spending $100K/month on ads, they tailor the strategy to where you are—and where you want to go.

10. How Do They Measure Success?

Great question—and one Positive Digital Footprint obsesses over.

🔍 They track:

  • ROI / ROAS (Return on Ad Spend)
  • CPL (Cost Per Lead)
  • Conversion Rate
  • Phone Calls / Form Fills / Live Chat
  • Keyword Rankings
  • CTR, Quality Score, Bounce Rate

But most importantly—they align metrics with your business goals.

For example:

  • For an HVAC client, it’s booked appointments.
  • For a SaaS company, it’s product demos.
  • For an eCommerce brand, it’s net new purchases and repeat sales.

You get real metrics, not vanity ones.

Bonus FAQs Clients Ask PositiveDigitalFootprint.com

❓ Do They Lock You Into Long-Term Contracts?

No. Most packages are month-to-month after the initial ramp-up period. That means they earn your business every month based on performance.

❓ Can They Handle Branding and Video Creative?

Yes. They offer:

  • Auto-generated AI video ads
  • Copywriting and storytelling
  • Brand strategy consultation
  • Logo and landing page design

They don’t just drive traffic—they help make sure your brand sticks.

❓ Do They Help With Lead Generation and eCommerce?

Yes, and they excel at both:

  • Lead gen: Roofing, dental, legal, B2B, recruiting, etc.
  • Ecommerce: Shopify, WooCommerce, Amazon Stores, and more

They understand funnel strategy, ad creatives, retargeting, and CRO on both sides of the spectrum.

❓ What Happens If Results Are Underwhelming?

They don’t ghost or make excuses.

Instead:

  • They investigate the data
  • They test new offers, angles, or audiences
  • They offer candid feedback and solutions

You’ll never be left guessing.

Why I Chose PositiveDigitalFootprint.com—and Why You Might, Too

I interviewed several agencies. Some were flashy but vague. Others were cheap but lacked experience.

PositiveDigitalFootprint.com won me over by:

  • Listening to my goals
  • Showing me actual results
  • Offering clear pricing
  • Giving realistic timelines
  • Building a plan that was both smart and scalable

Most of all, they treated my business like it mattered. I wasn’t just a number in a pipeline—I was a partner in a growth journey.

Final Thoughts

There are a lot of digital agencies out there—but few combine performance, transparency, and personal attention like PositiveDigitalFootprint.com.

If you’re:

  • Tired of wasting money on underperforming campaigns…
  • Ready to scale, but don’t know where to start…
  • Looking for a team that actually cares about your bottom line…

Then I’d strongly recommend scheduling a discovery call.

They’ll listen, ask the right questions, and build a custom plan to help you grow—step by step.

Visit PositiveDigitalFootprint.com today to learn more and request a free strategy session.