In this article we will be discussing about PPC management Services.
I always like to answer some of the core questions when it comes to these articles so below should help you understand some of those common questions.
Who to choose for a Pay Per Click management company?
There are many variations of PPC(pay-per-click) agencies to choose from out there but in general, one should look for and vet companies that have experience in your vertical.
When it comes to experience, not all years of experience are the same, you might find that one agency has a killer deal for management fees, but lacks the vertical specific experience. You could find a highly over priced agency with all the right people but they overload their reps to the point getting into the nitty gritty strategy on PPC is virtually impossible.
I would highly recommend starting with an audit to see what their insights could be, ask about who would be working on the account and check them out. Ask about ongoing management strategies to try to have them give you a road map so you know what you might expect on all fronts before signing up an annual contract.
What to look for in a Pay Per Click management company?
Experience, knowledge and skills. This is the magic combination I have found works the best when selecting, working with an PPC management company.
Knowledge when it comes to PPC and Skills is invaluable as Google not only changes many things on a regular basis but staying up to date on the best practices will also be key. As mentioned above, experience does matter, but you could have someone who says they have 5+ years experience but then when it comes to showing their skills they are lack luster or worse, don’t know how to execute something they read because they haven’t ever tried it. This is where selecting an agency that has many years experience in multiple verticals can come in handy like PositiveDigitalFootprint.com as we come from an agency back round and have worked with and for many types of companies throughout the years of digital marketing and managing PPC campaigns.
Where to locate a Pay Per Click management company?
In today’s modern era, one doens’t need to hire a company locally, but it can be nice to meet up should one ever want to or need to but since the field is wide as it is deep. Take your time, request proposals from a few big, small or medium sized agencies. This can give you some insight into their process, the team and as mentioned above, experience! I wouldn’t recommend looking too far say other side of the world to manage your PPC campaigns as this can have many drawbacks. Many times over the years I have worked with outsourced agencies and things get lost in translation as some words, phrases to other native speakers just doesn’t make sense and they don’t know enough of the language to pivot to a customer first mindset to say make appealing ad copy.
When to use a Pay Per Click management company?
If you are just starting out on using PPC, or if you are already established company looking for a potential new agency, or perhaps you hired an in house person but wanting to shift back to an agency. There are many varied reasons one company might want to use a PPC management company. One should carefully weigh all the options and budget as well as scope of work involved to hire the right PPC management company. Maybe you have hit some road blocks along the way of managing your ads and hiring a PPC management company can be a great way to not only gain new knowledge, but solve complex issues when it comes to deployment, optimization and strategy.
Why use a Pay Per Click management company?
Selecting the right company is a bit like Goldie locks and the 3 bears. One might be too hot, one might be too cold, but until you find the just right one it will be a fine balance between budget, experience, knowledge and skills. Many agencies often charge between $500-$1500 for just a buildout and then managing would be anywhere from 10%-30% management fee of what you spend on the ads themselves. On other channels I have seen upwards of 50% mark up! Knowing full transparency on what it will cost you will be important and knowing what you get for those funds will also be very important. Using an agency can save you time and money from hiring someone in house but comes with its risks if someone isn’t in control of who is running the day to day of the campaigns. This is why as mentioned above, vet the team you are hiring and know whos doing the work! Hiring in house or freelance can work, just if you direct hire there are many other expenses to account for and freelancers often are nickel and dining companies constantly.
In summary, there are many things to consider when selecting a PPC management company outside of just budget as you could hire the wrong people to run your campaigns that might cost you far more in the long run for lost opportunities. Start with an audit and vet the people and company well before signing or agreeing to services is a great place to start. Contact us today to get one started!