From One Business Owner to Another
Let me be straight with you: running a roofing business in today’s market isn’t for the faint of heart. Competition is fierce, customers are picky, and the old-school methods like Yellow Pages and door hangers don’t cut it anymore. If you want your phone to ring with real, high-quality leads, you need to be where your customers are looking—and that’s Google.
I’m writing this not as some marketing guru, but as a fellow business owner who’s walked this road. I’ve dealt with quiet phones, slow seasons, and marketing gimmicks that didn’t deliver. And I’ve found what works: Google Ads and SEO, done right. Partnering with an agency like PositiveDigitalFootprint.com changed everything for my roofing business, and it can for yours, too.
Let’s dive in.
Why Google Matters for Roofers
When someone’s roof is leaking, do they dig through a coupon flyer? No. They pull out their phone and type in “roof repair near me.” If your business isn’t one of the first results they see, that lead’s going to your competitor.
Google offers two main ways to show up: through paid ads (Google Ads) and organic search (SEO). Each has its strengths, and together they create a powerful lead-generation system.
Part 1: Google Ads – Instant Visibility
When I first tried Google Ads, I was skeptical. Paying for every click? It sounded expensive. But I quickly realized that these weren’t just clicks. These were homeowners actively looking for help. The ROI was clear as day.
Here’s how I got it right:
1. Targeting High-Intent Keywords
Not all search terms are created equal. You want to show up when people are ready to buy. Think:
- “emergency roof repair”
- “roof replacement quote”
- “roof inspection [city name]”
Avoid broad terms like “roof” or “shingles.” Those bring browsers, not buyers.
2. Geo-Targeting
Google lets you target by zip code, city, or radius. You don’t want to pay for clicks from three counties away. Dial in your service area so you’re only spending on leads you can actually serve.
3. Landing Pages that Convert
Your ads are only half the equation. Where they land matters just as much. Positive Digital Footprint helped me create dedicated landing pages with:
- Clear headlines and calls to action
- Photos of our work
- Customer testimonials
- A fast mobile experience
These pages doubled my conversion rate almost overnight.
4. Call Tracking and Conversion Metrics
If you’re not tracking calls and form submissions, you’re flying blind. Call tracking showed me which ads were turning into real jobs. PositiveDigitalFootprint.com set up a dashboard where I could see ROI in real time.
Part 2: SEO – Long-Term Growth
SEO takes time, but it’s worth it. After a few months of consistent effort, I started seeing free leads roll in every day. No ad spend, no bidding wars—just steady traffic.
1. Local SEO Fundamentals
Local search is gold for roofers. You want to appear in the “map pack” when someone searches for roofing in your city.
Start with:
- Claiming and optimizing your Google Business Profile
- Adding service area details and business hours
- Collecting reviews (ask every happy customer)
- Posting updates regularly
2. Service + City Pages
One of the biggest wins came from building out individual pages for each city we serve and each service we offer:
- “Roof Repair in Salt Lake City”
- “Metal Roofing in Provo”
- “Emergency Roofing in Ogden”
Each page had:
- Unique content (no copy-paste)
- Local references and neighborhoods
- FAQs and testimonials
Positive Digital Footprint handled the content strategy, making sure each page was SEO-optimized and conversion-friendly.
3. Blogging for Authority
I used to think blogging was just fluff. But when I started publishing posts like:
- “Signs You Need Roof Replacement”
- “What Does Hail Damage Look Like on a Roof?”
- “How to Choose the Best Roofing Material in Utah”
…I started getting traffic for informational keywords. Some of those readers converted into customers down the road.
Combining Ads and SEO for Maximum Impact
Here’s the magic: when you combine Google Ads and SEO, you own more real estate on the search results page. A homeowner might see your ad and your organic listing. That builds trust and boosts your chances of getting the call.
When leads come in, they don’t ask how they found me. They just say, “I saw you on Google.” That’s what matters.
Why I Chose Positive Digital Footprint
I tried freelancers. I tried DIY. Nothing stuck. It wasn’t until I hired PositiveDigitalFootprint.com that things finally clicked.
Here’s what they did right:
- Built a strategy tailored for the roofing industry
- Took the time to understand my business
- Delivered clear reporting and monthly calls
- Focused on quality leads, not just traffic
Their team became an extension of mine. I wasn’t just another client—I was a partner.
Pro Tips for Roofing Business Owners
If you’re just getting started, or if you’re stuck with a slow pipeline, here are a few key takeaways:
1. Invest in Your Website
Your website is your digital storefront. Make sure it loads fast, looks great on mobile, and answers the key questions customers have.
2. Ask for Reviews
Social proof is powerful. A few 5-star Google reviews can tip the scales in your favor. Ask customers right after you finish the job—make it easy.
3. Don’t Be Cheap with Marketing
This one’s tough to swallow, but true: under-investing in marketing costs more in the long run. You’re losing business every day you’re not visible online.
4. Get Professional Help
You fix roofs. They fix rankings. Don’t waste time trying to do it all. Let pros like Positive Digital Footprint handle your digital strategy.
Final Thoughts: The Roofing Business is Changing
We’re no longer in a world where yard signs and church bulletins bring in a flood of leads. Homeowners are savvier. They Google everything. And your presence there—both paid and organic—can make or break your month.
Google Ads gives you speed. SEO gives you staying power. Together, they create a steady, reliable stream of high-intent leads.
If you’re ready to take your roofing business to the next level, visit PositiveDigitalFootprint.com. They’ll give you a free audit, show you where your site stands, and build a roadmap tailored to your goals.
From one business owner to another: don’t wait. Your future customers are searching right now. Make sure they find you.