Jonathan Riedel, Author at Positive Digital Footprint

Hiring a Digital Marketing Agency vs. In-House: A Cost-Effectiveness Comparison

In the rapidly evolving world of digital marketing, businesses face a critical decision: Should they hire a digital marketing agency or build an in-house team? While both approaches have their merits, cost-effectiveness often becomes the deciding factor for many small to medium-sized businesses. This article will explore the financial implications, scalability, hidden costs, and return […]

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Core Components of Home Services SEO

SEO / Jonathan Riedel

To effectively attract local customers, your SEO strategy needs to include a mix of on-page, off-page, and technical optimization tactics tailored to your location and service offerings. 1. Local Keyword Research You need to identify and target the terms people use when searching for services in your area. This includes: Tools like Google Keyword Planner,

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What Is a Digital Marketing Agency and Why Does Your Business Need One?

PPC, SEO / Jonathan Riedel

In an age where nearly every customer journey begins online, businesses can no longer afford to rely solely on traditional marketing strategies. The internet has become the primary arena for brand visibility, customer engagement, and sales conversion. This is where a digital marketing agency becomes not just helpful but essential. These agencies serve as strategic

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Agency for Marketing: Navigating the Modern Business Landscape

PPC, SEO / Jonathan Riedel

In today’s fast-paced and digitally-driven marketplace, businesses face the constant challenge of staying relevant, engaging their target audiences, and driving growth. Amidst this dynamic environment, marketing agencies have emerged as pivotal partners, offering specialized expertise and strategic insights to help businesses navigate the complexities of modern marketing. Understanding Marketing Agencies A marketing agency is a

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How to Build and Maintain a Positive Digital Footprint

PPC, SEO / Jonathan Riedel

1. Establish a Strong Website Think of your website as a person, 1st impressions matter! 2. Create and Regular Quality Content Think of your website as your sales person, why would someone buy from you? 3. Be Active on Social Media As mentioned, its no longer one click to conversion in most industries so you

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Creating a Winning PPC Strategy is…Complex.

PPC / Jonathan Riedel

PPC is a complex tool for businesses to drive traffic, leads and conversions to boost your business goals. One can’t just set it up with a Google ads rep and hope for the best. Careful considerations, strategy and optimization as well as observations along the way go a long way to a meaningful result. To

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What Is a PPC Management Agency? A Guide for Businesses

PPC / Jonathan Riedel

In the ever changing landscape of marketing, PPC advertising is one that will be results driven and that’s where a PPC management agency comes in. If you just started your online advertising journey, or experienced, either way a professional PPC management agency will come in handy in various ways that we will discuss below. PPC

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How to Advertise My Business Online.

Uncategorized / Jonathan Riedel

In this article we will discuss some ways to effectively advertise your business online and why. The good news? You don’t need a lot to get started, just the right tools, skillsets to get your business found online fast. Here’s how to advertise your business online—step-by-step. 1. Understand your target personas. Before spending money on

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Competitor Auditing for PPC

PPC / Jonathan Riedel

In this article we will discuss the needs for a competitor audit for pay per click purposes. Pay Per Click Competitor Audit, what the heck is it? A PPC competitor audit is the process of analyzing your competitors’ paid advertising strategies to identify strengths, weaknesses, opportunities, and threats. This analysis provides insight into: Which keywords

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A Guide to PPC Keyword Strategy.

PPC / Jonathan Riedel

In this article we will discuss the 5 most important questions to a PPC keyword Strategy. What keywords to use in your keyword strategy? There are a ton of options depending on your business model to consider, select or use in a PPC keyword strategy. One should consider the intent behind the query, top products

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