By a Marketing Specialist at PositiveDigitalFootprint.com Introduction: Why Google Maps Ranking Matters in Utah If you run a local business anywhere in Utah—whether you’re based in Salt Lake City, Ogden, Provo, St. George, or one of the fast-growing suburbs—ranking well on Google Maps is no longer optional. It’s essential. Think about your own behavior. When
A Deep Dive from the Specialists at PositiveDigitalFootprint.com “Is SEO dead?” That’s the kind of clickbait headline you’ll see every few months in digital marketing circles. Someone runs a few PPC tests, sees AI-generated content flooding the SERPs, or loses traffic due to a Google update and declares: “SEO is no longer relevant.” Let’s clear
Is SEO Still Valid Today? Read More »
A PPC Breakdown from the Specialists at PositiveDigitalFootprint.com At Positive Digital Footprint, we’re not here to push the latest Google Ads trend—we’re here to drive results. One of the biggest shifts in the paid search landscape lately has been the rise of Performance Max (PMax) campaigns. And if you’re a business owner, CMO, or in-house
SEM vs. Performance Max: Which Strategy Delivers the Better ROI? Read More »
For years, meta descriptions have been the subject of debate in the SEO community. While some argue that they no longer impact rankings directly, seasoned SEO professionals know that meta descriptions still play a pivotal role in the search engine results page (SERP) ecosystem. As an SEO specialist, I’m here to tell you that meta
Why Meta Descriptions Still Matter: An SEO Specialist’s Perspective Read More »
As a business owner in Utah, I’ve learned this much: if you’re not showing up online, your competitors are eating your lunch. Whether you’re in home services, e-commerce, legal, healthcare, or any of the other major industries in our great state, one thing is consistent—customers are searching online before making a decision. If you’re serious
From One Business Owner to Another Let me be straight with you: running a roofing business in today’s market isn’t for the faint of heart. Competition is fierce, customers are picky, and the old-school methods like Yellow Pages and door hangers don’t cut it anymore. If you want your phone to ring with real, high-quality
How to Advertise a Roofing Business with Google Ads and SEO Read More »
As a Utah-based business owner, you’re probably investing time and money into marketing your brand—maybe through social media, Google Ads, or word-of-mouth. But if you’re not listed in the right local directories, you’re leaving SEO performance and visibility on the table. Local directories are more than just digital phone books; they are powerful SEO tools
Top Utah Directories to List Your Business: A Local SEO Guide for Utah Entrepreneurs Read More »
As a business owner in Utah—whether you’re in Salt Lake City, Ogden, Provo, St. George, or anywhere in between—your customers are online, searching for your services. The big question is: are they finding you? If your business isn’t ranking on the first page of Google for local search terms like “best dentist in Ogden” or
How to Rank a Business in Utah: A Complete SEO Guide for Local Business Owners Read More »
As a small business owner, you’ve likely heard the term “SEO” tossed around in every conversation about digital marketing. You know it stands for Search Engine Optimization, and that it can help people find your business online—but what does that really mean for your day-to-day operations? More importantly, how do you know you’re doing SEO
SEO Checklist for Small Businesses: A Guide from an SEO Specialist Read More »
An SEO Specialist’s Guide for Business Owners In the digital age, understanding how to effectively market your business online is crucial. Two terms that often come up in this context are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While they may seem similar, they have distinct differences that can impact your marketing strategy.
SEO vs. SEM: What’s the Difference? Read More »