Jonathan Riedel

By PositiveDigitalFootprint.com Introduction: Marketing Isn’t a Solo Sport Anymore In today’s hyper-competitive landscape, running a business means wearing a dozen hats — sales, operations, customer service, finance, and yes, marketing. But as platforms evolve, algorithms shift, and AI continues to redefine digital behavior, it’s no longer realistic for business owners to master every marketing channel […]

By Jonathan Riedel In the rapidly evolving world of digital marketing, TikTok stands out as an undeniably powerful channel—but relying on it exclusively is a risky strategy. A comprehensive multichannel approach, anchored by platforms like TikTok and supported by other touch-points, is the smartest way to build long-term results. At Positive Digital Footprint, we help

By Jonathan Riedel When performance drops, it’s tempting to blame Google or new AI features like AI Overviews. And yes — AI summaries can absorb some organic and paid clicks by satisfying quick queries directly in the SERP. But that’s only one part of a larger picture. In reality, lagging PPC results can arise from

How PositiveDigitalFootprint.com Helps Businesses Scale Social Media with AI In today’s competitive digital marketing world, consistency is the currency of trust. On platforms like LinkedIn and Facebook, showing up with valuable, engaging posts week after week is what keeps your brand visible and relevant. But for many businesses, creating quality content daily or weekly can

Understanding your ideal customers isn’t just smart marketing—it’s essential for building credibility, trust, and relevance online. Without that clarity, your message risks falling flat—like trying to speak Mandarin to a Spanish-speaking audience. At PositiveDigitalFootprint.com, we believe forming a precise understanding of your target audience is the first step toward creating a digital presence that converts—and

In highly competitive industries, ranking on the first page of Google isn’t just about who has the best SEO strategy — it’s also about who can defend against bad actors. While most competitors play fair, there are some who use blackhat SEO attacks and unethical tactics to sabotage your rankings, often resulting in Google penalties