A PPC Breakdown from the Specialists at PositiveDigitalFootprint.com At Positive Digital Footprint, we’re not here to push the latest Google Ads trend—we’re here to drive results. One of the biggest shifts in the paid search landscape lately has been the rise of Performance Max (PMax) campaigns. And if you’re a business owner, CMO, or in-house […]
SEM vs. Performance Max: Which Strategy Delivers the Better ROI? Read More »
For years, meta descriptions have been the subject of debate in the SEO community. While some argue that they no longer impact rankings directly, seasoned SEO professionals know that meta descriptions still play a pivotal role in the search engine results page (SERP) ecosystem. As an SEO specialist, I’m here to tell you that meta
Why Meta Descriptions Still Matter: An SEO Specialist’s Perspective Read More »
As a business owner in Utah, I’ve learned this much: if you’re not showing up online, your competitors are eating your lunch. Whether you’re in home services, e-commerce, legal, healthcare, or any of the other major industries in our great state, one thing is consistent—customers are searching online before making a decision. If you’re serious
From One Business Owner to Another Let me be straight with you: running a roofing business in today’s market isn’t for the faint of heart. Competition is fierce, customers are picky, and the old-school methods like Yellow Pages and door hangers don’t cut it anymore. If you want your phone to ring with real, high-quality
How to Advertise a Roofing Business with Google Ads and SEO Read More »
As a Utah-based business owner, you’re probably investing time and money into marketing your brand—maybe through social media, Google Ads, or word-of-mouth. But if you’re not listed in the right local directories, you’re leaving SEO performance and visibility on the table. Local directories are more than just digital phone books; they are powerful SEO tools
Top Utah Directories to List Your Business: A Local SEO Guide for Utah Entrepreneurs Read More »
As a business owner in Utah—whether you’re in Salt Lake City, Ogden, Provo, St. George, or anywhere in between—your customers are online, searching for your services. The big question is: are they finding you? If your business isn’t ranking on the first page of Google for local search terms like “best dentist in Ogden” or
How to Rank a Business in Utah: A Complete SEO Guide for Local Business Owners Read More »
As a small business owner, you’ve likely heard the term “SEO” tossed around in every conversation about digital marketing. You know it stands for Search Engine Optimization, and that it can help people find your business online—but what does that really mean for your day-to-day operations? More importantly, how do you know you’re doing SEO
SEO Checklist for Small Businesses: A Guide from an SEO Specialist Read More »
An SEO Specialist’s Guide for Business Owners In the digital age, understanding how to effectively market your business online is crucial. Two terms that often come up in this context are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While they may seem similar, they have distinct differences that can impact your marketing strategy.
SEO vs. SEM: What’s the Difference? Read More »
A PPC Specialist’s No-Fluff Guide for Business Owners Who Want More From Their Ad Spend Let’s get straight to the point: getting clicks is not the goal of PPC.Conversions are. You don’t want 10,000 visits.You want 100 qualified leads, phone calls, form submissions, or sales. If you’re spending money on Google Ads, Facebook, or any
How to Improve Your PPC Conversion Rate Read More »
A PPC Specialist’s Guide for Business Owners Who Want Results If you’re reading this, you’ve probably considered running pay-per-click (PPC) ads yourself—or maybe you already have. You’ve tinkered with Google Ads, Facebook Ads, or boosted a few posts on Instagram. Maybe you’ve even seen a few conversions come through. But let me ask you this:
Why Hire a PPC Agency Instead of Doing It Yourself? Read More »