About Us
Digital Marketing & PPC Expert with Proven Results
With over a decade of hands-on experience in performance marketing, I specialize in crafting high-ROI pay-per-click (PPC) strategies, optimizing conversion rates, and leading successful campaigns across Google, Microsoft, and Apple advertising platforms. My passion is helping businesses—especially in competitive markets like Utah—scale their digital presence, grow revenue, and dominate search results through strategic paid media and local SEO.
✅ Experience
My journey spans leading roles at both agency and in-house environments, where I’ve managed budgets ranging from $100K to over $15 million annually. I’ve worked with small local businesses, major franchises, and enterprise brands to implement paid search strategies that drive measurable results.
Bonneville International: As PPC Manager, I scaled a 5-person team, defined SOPs, ran strategy sessions, and bridged organic SEO gaps with paid media insights.
Brydge.com: I doubled ROI (4x to 8x+) and managed a full e-commerce ad stack including Google, Bing, Amazon, and Facebook Ads.
Webtek.co: I personally grew one client’s revenue by $2.5 million YoY, developed 8x ROI strategies, and launched a sales channel that brought in nearly $1 million in new revenue.
Adduco Media & 180Fusion: Managed millions in PPC spend, trained analysts, conducted audits, and led strategic implementations across all major ad platforms.
My cross-functional expertise includes everything from CRO and GA4 setup to ad copy refinement, tracking implementation via GTM, and white-hat SEO strategies.
🧠 Expertise
Paid Media: Google Ads (Search, PMax, Display, YouTube), Microsoft Ads, Apple Ads, Facebook & Amazon Ads
SEO & CRO: Local SEO, On/Off-page optimization, technical audits, A/B testing, landing page optimization
Strategy & Scaling: Multi-channel funnel optimization, new account audits, SOP development, campaign growth
Tools & Platforms: Google Ads Editor, Microsoft Ads Editor, Google Tag Manager, Google Search Console, GA4, Shopify, Amazon Seller Central
I bring analytical sharpness with a creative approach, always backed by data. Whether launching a new campaign or overhauling underperforming accounts, I thrive on turning complexity into clarity—and results.
🏆 Authoritativeness
I’ve trained and mentored PPC teams, educated cross-functional teams and sales departments, and presented performance strategy updates to clients and executives alike. I regularly lead PPC team meetings, contribute to strategic pivot decisions, and stay on the pulse of Google and Microsoft beta features and policy changes.
My recommendations are trusted by businesses because they’re rooted in practical, battle-tested experience. I don’t just follow best practices—I’ve helped define and refine them for teams across multiple organizations.
🔒 Trustworthiness
I’ve built my career on transparency, integrity, and measurable success. From precise tracking implementations to performance reporting, my work ensures clients understand not only what’s working, but why. I believe in empowering clients and teams with education—helping them navigate the fast-changing digital landscape with confidence.
Whether you’re a small business in Utah looking to get on local directories or a national brand aiming for omnichannel domination, I bring the insight and execution you need to grow.
If you are looking for the best SEO & PPC services, to grow your business online, we are here to help. We are a team of certified experts with tremendous experience in web design, development, and marketing who’ll walk you all through it.
Positive Digital Footprint: Building a Responsible Online Presence
In today’s interconnected world, our online actions speak volumes about who we are. Whether it’s a social media post, an online comment, a shared article, or even the photos we’re tagged in, each interaction contributes to what is known as a digital footprint. A positive digital footprint reflects well on our character, professionalism, and credibility. It is increasingly important for individuals—especially students, professionals, and job seekers—to understand and actively manage this digital presence.
What Is a Positive Digital Footprint?
A digital footprint refers to the trail of data you leave behind when you use the internet. This includes everything from emails and social media activity to online purchases and search engine queries. It can be divided into two types:
Active Digital Footprint: Information you intentionally share online, such as social media posts, comments, reviews, or blog entries.
Passive Digital Footprint: Data collected without your explicit consent or awareness, like website tracking, cookies, and location services.
Your digital footprint builds over time and is often permanent. Deleting a post doesn’t necessarily mean it’s gone—screenshots, backups, or data stored by third parties can preserve that information indefinitely.
Why Does a Positive Digital Footprint Matter?
A positive digital footprint is valuable for several reasons:
Employability: Employers often look at candidates’ online profiles. A professional, respectful, and knowledgeable digital presence can give you a competitive edge.
Academic Opportunities: Colleges and scholarship committees sometimes review applicants’ online activity. A footprint showcasing achievements, involvement in community service, or passion projects can strengthen your application.
Personal Branding: In a digital world, your online presence is part of your personal brand. It tells a story about your interests, values, and personality.
Reputation Management: A well-managed footprint can help prevent misinterpretation or damage to your reputation. It allows you to control the narrative around your identity.
Online Safety and Trust: A transparent and positive digital identity can foster trust in digital relationships, whether personal or professional.
Characteristics of a Positive Digital Footprint
Professionalism: Avoiding offensive language, controversial content, or unverified claims shows maturity and responsibility.
Accuracy: Sharing credible sources and avoiding misinformation strengthens your online credibility.
Kindness and Respect: Engaging in civil discourse, supporting others, and being inclusive help build a reputation as a thoughtful and respectful individual.
Consistency: Maintaining a consistent tone and message across platforms demonstrates authenticity.
Privacy Awareness: Limiting the exposure of sensitive information protects you from identity theft and other online risks.
Steps to Build and Maintain a Positive Digital Footprint
Google Yourself: Begin by searching your name online. This helps you understand what others see when they look you up. Review images, links, and social media profiles for anything inappropriate or outdated.
Audit Social Media Accounts: Delete old or embarrassing posts, update your bio with current and professional information, and adjust privacy settings to control who sees your content.
Share Thoughtful Content: Post articles, blog entries, or updates that reflect your interests and values. Engaging with meaningful content can portray you as knowledgeable and thoughtful.
Engage Responsibly: Whether commenting on a news article or participating in a forum, use respectful language and back up your opinions with facts.
Update Professional Platforms: Keep platforms like LinkedIn updated with your latest experience, achievements, and endorsements. Write a compelling bio and showcase your work.
Avoid Oversharing: Be cautious about revealing personal information like home addresses, financial details, or daily routines.
Participate in Positive Online Communities: Join forums, groups, or campaigns that align with your goals and values. Volunteering or mentoring online can boost your footprint.
Think Before You Post: A simple rule: if you wouldn’t say it in a professional setting, don’t post it online. Once something is shared, you lose control over how it’s used.
Be Aware of Digital Shadows: Friends tagging you in photos or comments can impact your footprint. Set permissions, monitor tags, and ask for removals if needed.
Create a Personal Website or Portfolio: Having your own digital space gives you control over your narrative. You can highlight achievements, share your resume, write blog posts, or showcase your portfolio.
The Role of Schools and Families
Educating young people about digital footprints should start early. Schools can play a significant role by incorporating digital literacy into the curriculum. Lessons can focus on topics like online etiquette, fact-checking, cyberbullying, and safe internet practices.
Parents should also guide their children in building a healthy relationship with technology. Discussing online risks, setting screen-time boundaries, and encouraging positive interactions can help children become responsible digital citizens.
Challenges and Risks
Despite best efforts, maintaining a positive digital footprint can be challenging. Here are a few risks to watch for:
Cyberbullying or Negative Comments: Negative interactions online can tarnish your image. Always respond calmly or disengage from harmful conversations.
Data Breaches: Even with privacy settings, personal data can be leaked. Use strong passwords and be cautious with what you share.
Misinformation: Accidentally sharing false information can harm your credibility. Always verify sources before reposting or quoting.
Online Scams or Impersonation: Scammers can misuse your identity. Monitor your footprint regularly to detect any suspicious activity.
The Future of Digital Footprints
As technology evolves, so too will the ways in which our digital presence is tracked and used. Artificial intelligence, big data, and machine learning can analyze digital behavior for predictive profiling, marketing, and surveillance. This makes it even more critical to stay informed and proactive about your online activities.
In the future, employers, educators, and even governments may rely more heavily on digital footprints to make decisions. Having a clean and positive record online will become as important as traditional resumes and references.
Conclusion
A positive digital footprint is more than just a clean social media presence—it’s a reflection of who you are in the digital age. By being intentional about what you post, how you interact, and where you engage, you can build a lasting impression that opens doors rather than closes them. Whether you’re applying for college, searching for a job, or simply interacting online, your digital legacy matters.
Invest the time today to cultivate a digital presence that reflects your best self—your future self will thank you.
Our Core Values
- Committed to delivering the best work
- Honest and transparent services
- We care for your business just like ours
- Keep learning and adapting to new technologies
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