This is a great topic to discuss and in this article we will discuss some of the pros and cons as well as the differences.
Who does marketing and advertising?
Any company running ads online does advertising, agencies, broadcasting companies. The marketing part can be considered the running of those leads and working to close the leads on the backend efforts of the business to transform the traffic into actual clients. For any business both are an integration of your business and you will need both efforts to transform your traffic into tangible results. Consider the pros of hiring an agency that they have a plethora of experience, knowledge and execution for various businesses. The cons might be if they are too busy or have too many clients to give you enough time to work on your needs. Same for if you hire a freelancer, for working or closing leads or even your advertising efforts. For advertising for things like Search Engine optimization, Pay per Click management PositiveDigitalFootprint.com is something we specialize in. With our over 12 years experience from business ownership, strategy, deployment, optimization and management, we are here for helping your business be successful online.
What is the difference between marketing and advertising?
As briefly mentioned above, you almost can’t have one without the other. If a company is advertising but has no one to close the leads, how can you run your company? This is where growth and expansion has to be done in many ways. You will need an ads agency to run your marketing and hire people to close the leads. Maybe you already have these people in place but overtime with say website changes, if your contact rates go up, you will need more people to work and or close those leads. Sales people can help you close the leads but will need to be quick to find the needs of your leads and work those leads into clients. If your a product company this might vary slightly as you wont get as many leads unless you have a branch focused on your business to business efforts or that might be your business model to sell to other businesses a product.
Where should I do my advertising and marketing?
Advertising is complex and should be considered once you have enough budget or looking for a new helpful agency to run your ads. Your overall marketing can be complex as well just depends on your sales cycle or how long it takes to close your traffic into actual clients. All these factors your agency will want to know in order to assist you in generating the leads to turn into clients and show you the return on investment in the long run. This is where PositiveDigitalFootprint.com can help you see these results in your GA4 account from pay per click to search engine optimization. All channels help the boats rise overtime but its usually not overnight. Pay per click can help get instant exposure online and leads but you should still vet all your options as there are many agencies to choose from.
When to consider advertising and marketing?
If you’re reading this then it might be now, but budget needs to be considered as you have to stay a profitable business. In general, 10% of your profit could be considered a decent start but this can fluctuate on many factors. Things like tariffs can change how much it costs your business to operate, giving employees raises will change your costs as well as other costs directly related to say PPC as those costs go directly to Google. The good news is all those things are taxable write offs as business expenses even though no one wants to part with their funds for expenses, as long as those funds translate into return on investment is key. Tangible results is always important to consider and setting goals for everyone. No matter your business type you will integrate these things into your regular work day, week, month and quarterly performance reviews. We have all been where you are at in your journey and both will help you to succeed online.
Why do I need marketing and advertising?
The saying is if your business isn’t growing, it’s slowly dying. So if you are trying to grow or be found online you need both. Typically agencies don’t close leads for you, but can guide you on how to structure things in a way to assist you in making those traffic and leads translate into actual revenue for your company. There are programs such as local service ads that might work for some companies doing local services direct to consumers but still someone has to answer the phone and work the leads. If your an owner operator I know the pains as you have to consistently juggle all things with priority but at some point you will have to hire people to do the work as you can’t build a million dollar business or multimillion dollar business by your self unless you are a unicorn! Hiring the right people at the right time will be key, for advertising needs this is where PositiveDigitalFootprint.com can help you navigate the complex and ever changing online world. As our name suggests, we focus on having all aspects of your online digital foot print be positive and know what it takes to get the job done.
In closing, any business needs both marketing and advertising and timing, hiring, budget all come into play in the world of business. We are all owner operators as you are and you should select carefully who helps guide you but with our expert eye, technical experience we can assist you take your business to the next level in your journey!