In today’s fast-paced world of AI. One can’t leave all things up to AI.
In this article, we discuss some of the pros and cons of leveraging AI in the modern world. Google has been the dominant search engine throughout the last century, and in the time things have vastly changed from a very manual setup and running ad campaigns to one where someone might think they can set it up and forget it with the help of AI.
Back when I first started running ads campaigns over 9 years ago, I learned it from the ground up and that was the way was very manual as to not allow the now known monopoly of Google Ads to run crazy with your ad spend. However, today, one can set up say a PMax campaign, with the hopes of maximizing the return on Google ads and think its all said and done. This is far from the truth, however, as one could use the auto video generation feature that they use, pulling from uploaded images and ad copy as one example of a pitfall. This can create a combination of misaligned ad copy and video to create a monstrosity of a piece of marketing content that the world would see thus making it not usable or ideal for paid search marketing efforts.
Take for example this article by you can be found, they highlight the need once implementing AI, to modify or monitor the quality of the work that comes out of the other end. This can add actually MORE human touch needed to optimize the content where as, if a human generated it, it could have come out right the first time after editing it.
Many more times have I seen in trying to leverage the headline generation feature in Google ads, it creates a headline that doesn’t create a resounding reason to click an ad. While sure it might save time, whats a Click through rate really worth one might ask?
Well, when it comes to click through rates, this does trickle down into what a business pays per click because there is a historical click through rate that ultimately does play into your quality scores. The better the click through rate in comparison to your competitors online, the cheaper your clicks will be overtime. So its best to have a headline that aligns as close as possible to not only your targeted keywords, but the offer, the page and match all that up!
In short, its best to have an expert in the PPC world to be creating your ads campaigns, monitoring them and optimizing them, or at a minimum monitoring the AI content that is being produced and optimizing it. Hence you could always reach out to us to not only audit your existing campaigns, but run them in with humans behind the wheel. Contact us today to learn more on what we can do for you with a free PPC audit!